UK Election Social Media Analysis: What is the election about?

Small opinions matter , Street Art near Farringdon station, London

Small opinions matter , Street Art near Farringdon station, London

Bakamo has decide to investigate the upcoming UK election thru the lens of narratives in social media.

Over the next weeks, our analyst team will publish updates and relevant metrics to contribute some complexity to election prediction. To this end, we have deployed our methodology to discern and measure narratives.

Monitoring and analysis of last week’s data points to some interesting insights:

  • NHS is the biggest social media issue, beating out Brexit, but

  • Brexit is the absolute dominant issue when people speak about their voting intentions,

  • Opinion on Brexit appears to be almost equally spilt between leave and remain voices in public social media.

Please see the slide deck for more on voiced party support and issues connected with the different campaigns.

Our team continues dive into the data - and happy to hear from you, if you have any questions.

Contact us below, on email or @bakamosocial on Twitter.