The New Insights Firm

The New Insights Firm

by Bakamo CEO JD Deitch
About a month ago, I participated in one of the most unique and interesting meetings of my career. Over the following days, I found myself thinking back to an article I had written three years earlier on the disruption sweeping through the industry. I asked myself: How well had my suggestions stood the test of time? The answer: pretty well, but there are some important things I understand now which I didn't then.

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A Fly on Millions of Walls

A Fly on Millions of Walls

While technology has made it cheaper and easier to conduct market research, it’s become harder to get reliable data. Traditional quantitative and qualitative methods rarely lead to true inspiration. Moreover, they suffer from shortcomings that limit real grounded discovery. Strategic social listening solves these problems and unleashes a new breed of deep insight into the consumer’s perceptions and behavior.

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