When I couldn't afford rent anymore
September 11, 2001
When the algorithm chose my news
After COVID, nothing felt the same
The 2008 crash — everything after was pretend
When my kids stopped trusting institutions
Brexit. It broke something.
When facts became opinions
Climate anxiety hit me all at once
The day I deleted social media
When groceries doubled in price
AI started writing the news
When did the world
start changing for you?
The Shift
We call it the “new normal,” but that implies stability. It wasn't a return to normal; it was a change in the soil composition of society.
2008 fractured economic trust.
Algorithms fragmented our reality.
Affordability reshaped aspiration.
The mainstream didn't just shift; it dissolved into parallel realities.
Yet, most strategies are still built for a world that no longer exists.
The Reality
Culture shifts like tectonic plates — slowly, then all at once.
The Business Reality
Would you build a high-rise without a geological survey?
In construction, before a single beam is laid, engineers test the ground. They look for load-bearing capacity, hidden water tables, and fault lines.
In business, organisations routinely pour strategic foundations without testing the cultural soil.
They run surveys that validate internal assumptions.
They test language that was written inside a boardroom.
This isn't ground inspection. It's blueprint confirmation. And in unstable terrain, blueprint confirmation is a liability.
The Bakamo Method
Listen
We map the "underground" drivers of culture — the anxieties, identities, and signals that shape decisions.
Measure
We quantify the weight each narrative can carry — statistically, demographically, nationally.
Stress-Test
We calculate if your strategy can survive on this terrain — before you break ground.
Our Approach
The Deliverable
Foundation before Facade.
If your foundation is weak, the cracks won't appear on day one. They will appear as:
Failed repositioning.
Cultural backlash.
Mysterious declines in trust.
Most business failures are not creative failures.
They are foundation failures.
We provide the insurance policy for your reality:
Discovery before validation.
Early detection of cultural fault lines.
Confidence to build for the long term.
Stop building on sand.
Let's inspect the ground your customers are standing on.