About Bakamo USA
Partnering unfiltered cultural intelligence with nationwide statistical rigor to measure what actually matters to people in the U.S.
Our Mission
Traditional quantitative research starts with a hypothesis and a questionnaire. We start with reality. Bakamo’s social listening discovers the language, needs, and narratives people use in the wild; Sandra Baumann’s team then translates that reality into representative, board-ready quantitative instruments.
We help brands and researchers reduce the risk of wasted budgets by ensuring you’re measuring genuine cultural signals, not internal assumptions.
How We Work
- Listen: Harvest millions of unprompted conversations to surface real consumer language and emergent themes.
- Translate: Convert authentic narratives into clear, testable constructs and measures.
- Validate: Field representative surveys to quantify prevalence, size, and demographic patterns.
- Advise: Deliver board-ready recommendations and measurement frameworks that scale.
Who This Is For
- CMOs and insights leaders who need fast, defensible answers about cultural opportunity.
- Product and innovation teams looking to validate new concepts before large-scale investment.
- Research teams seeking to eliminate bias from study design and improve the actionability of results.
Ready to Ground Your Next Study?
Get in touch to discuss how we can de-risk your segmentation, tracker, or innovation pipeline with grounded quantification.
Schedule an Introduction