A boutique research firm built around one idea.

Bakamo was founded by people who had spent careers in research and saw the same gap from different angles: the gap between what consumers say in a survey and what they live in their actual lives. Closing that gap is not a feature. It is the whole product. We built the firm to do one thing - produce research grounded in Social Truth - and to do it without the overhead, the layers, or the methodological compromises of larger shops.