Health
Social intelligence for health and pharma
What patients and clinicians say to each other when no one is asking.
People living with a condition talk to each other every day: about symptoms they have not mentioned to their doctor, treatments they stopped and why, what they fear and whom they trust. Nobody recruited them and nobody is moderating.
We read that public conversation, and the professional one alongside it, and map how patients and clinicians organise the decision. The survey, the tracker or the patient-journey work is then built on that map.
Where we start
Questions we are brought
- What happens between diagnosis and treatment that never reaches the clinic?
- Why do patients stop, switch or never start?
- What words do patients use for this condition, and how far are they from ours?
- Where does trust sit: with the physician, the community or somewhere else?
- How is a public health issue being argued, and what language loses the middle?
Human analysts read the material. The Reading Machine holds the whole conversation at once, so nothing is left out because it did not look interesting. Interpretation stays with the researcher. How the work is done
From the Atlas of Social Truths
What we found when we listened
Cases
2 entries
Public health, North America
The middle of a contested public conversation is not undecided. It accepts the problem exists and rejects the language used to name it. The door is opened by class, not race.
Health
Childhood vaccination, 12 countries
- 12
- countries
- 4
- continents
In 2018 we read the public conversation about childhood vaccination in twelve countries, each in its own language and with local analysts. The work looked at how doubt about vaccines is argued: who raises it, what they draw on, and where misinformation enters.
It was run for a vaccine maker, country by country, so that each market could be understood on its own terms and then compared with the others.
Countries
- Brazil
- Poland
- India
- Germany
- Argentina
- South Africa
- Italy
- Russia
- Czech Republic
- Indonesia
- Slovakia
- Thailand
How to work with us
- Agenda
- What is the conversation about right now?
- 48 hoursto first learnings
- Frames
- Which narratives and tensions govern it?
- 1 weekto first learnings
- Publics
- Who are these people, and where do we stand with them?
- 2 weeksto first learnings
- Common Sense
- What should our strategy be built on?
- 2 weeksto first learnings
- Public Mood
- What changed since last month, and what is coming?
- Every monthto first learnings
Among those we have worked with: Teva, Merck, Boehringer Ingelheim.