What we do
We read the conversation. You get the question that matters.
Bakamo reads what people say to each other online about a market, a brand or an issue, in the language of each market, and interprets it: the narratives, tensions and personas that govern it, and what they mean for your decision.
We never ask and never interact. People perform for researchers. They tell each other the truth.
Where we start
What we are asked for.
Nine questions clients bring us. For each, what the answer is for, and which product answers it.
- 01
Discovery before survey design
The vocabulary, themes and hypotheses a questionnaire should be built on. Without it, the survey asks the wrong questions and produces confident but misleading numbers.
So you can
Spend the survey budget measuring the right things. Walk into the questionnaire meeting knowing what people actually argue about.
Product
Radar, or Bedrock for the full questionnaire
- 02
Category landscape and innovation territories
How a category lives in the conversation: the narratives, the tensions, the white spaces, and where it is heading.
So you can
Choose where to launch on demand that already exists, with the evidence your board asks for.
Product
Radar, or Cast to add the people in each territory
- 03
Brand positioning and competitive landscape
How people see your brand against competitors in their own terms, with the posts behind each placement. Counts included, so it sits beside your tracker.
So you can
Know why a competitor wins people you thought were yours, and take the message to the agency with the posts to prove it.
Product
Cast
- 04
Personas and hard-to-reach audiences
Patients, caregivers, teenagers, migrants, the disengaged. Who they are and what drives them, in their own words, read from the places where they talk.
So you can
Reach the people your survey never did, in words they use themselves.
Product
Cast
- 05
Narrative landscape and public debate
The dominant, emerging and residual narratives on an issue, who carries them, and which have taken root among ordinary people.
So you can
Put communication behind the narratives people hold, and stop funding answers to the ones nobody believes.
Product
Radar, with The Clearing to keep watching
- 06
Consumer and patient journey
The points in a decision where people move forward, stall or drop out, and what drives or blocks them at each.
So you can
Intervene where people actually drop out, instead of where the plan assumed.
Product
Cast, scoped to the journey
- 07
Launch and announcement readiness
The narratives a launch, announcement or election will land in, read before the date. How it landed, read after.
So you can
Hear what will be thrown back at you before the date, and go in with the answer.
Product
Radar before, Pulse after
- 08
Issue and crisis response
What people believe happened, how far it has spread and whether it is changing behaviour, within 48 hours.
So you can
Respond within 48 hours to the story people believe, not the one in the briefing.
Product
Pulse, then Radar
- 09
Tracking and monitoring
The study's narratives, tensions and personas re-read every month. What changed, what is new, what faded.
So you can
Change a message or move a budget months before the tracker shows why. Never be the one who didn't see it coming.
Product
The Clearing
Also commissioned: evidence for litigation and regulatory proceedings, and campaign evaluation. Both are scoped from Radar or Cast.
The products
Four depths of the same reading, and ongoing tracking.
Every product reads the same conversation. Each deeper one keeps everything in the one before and adds a layer of analysis. First learnings arrive within the first weeks, not at the end.
Depth 1
Pulse
What is the conversation about right now?
Decide what to say first, within two days, on a map of the whole conversation rather than a guess.
You receive
Topic map sized by share, the largest topics in people's own words, the unexpected findings, a 30-minute readout.
48
hours to the report
Reads the whole conversation, not a sample. Every finding carries its posts.
Depth 2
Radar
Which narratives and tensions govern it?
Write the survey, the brief or the position on the narratives people actually hold, and know which are growing before the tracker does.
You receive
A chapter per narrative, the tension sheet, an outlook with dated predictions, consumer vocabulary and hypotheses for survey design, a 60-minute readout.
1
week to first learnings
Full report in 3 weeks
Reads the whole conversation, not a sample. Every finding carries its posts.
Depth 3
Cast
Who are these people, and where do we stand with them?
Choose who to speak to and what to fix first, with the evidence to take to the agency and the counts to put beside the tracker.
You receive
Everything in Radar, persona cards, brand footprint against up to three competitors with the posts behind each placement, a 90-minute readout.
2
weeks to first learnings
Full report in 5 weeks
Reads the whole conversation, not a sample. Every finding carries its posts.
Depth 4
Bedrock
What should our strategy be built on?
Defend a strategy to a board or a minister on what the public already believes, and hand your research partner a questionnaire that measures it.
You receive
Everything in Cast per market, your questions as analytical lenses, a one-day workshop, the hand-off pack with survey questions, three deep dives.
2
weeks to first learnings
Full report in 7 weeks per market
Reads the whole conversation, not a sample. Every finding carries its posts.
Ongoing
The Clearing
What changed since last month, and what is coming?
Move a budget or change a message months before the tracker shows why. Never be the one who didn't see it coming.
You receive
Monthly tracking report in the study's framework, your brand against competitors month on month, a dated prediction with its record, a 30-minute call, a quarterly deep dive.
1
reading every month
Six-month minimum
Reads the whole conversation, not a sample. Every finding carries its posts.
Scope, depth and markets are set to the brief. Additional markets, languages and competitors are quoted separately. Book a meeting and bring the question: we will tell you which product answers it, and at what scope.