Before recruitment.
We show who is in the conversation, so you can decide who to recruit.
For research agencies
We find the questions. You run the study.
Bakamo works as the discovery phase in front of your qualitative and quantitative work. We do not interview, moderate or recruit. We read what people already say and hand you what to ask about.
Where we sit in your project.
Before the discussion guide.
We show which topics people raise unasked, so the guide can open them.
Before the questionnaire.
We give you the words people use and the answer options your list is missing.
A first reading arrives within two weeks of commissioning, in time for recruitment and the guide. The full Question Set follows.
What you receive.
- What we found that the client's brief did not anticipate
- The positions in the conversation, described as personas you can recruit against
- The vocabulary people use for the category
- The questions it raises, sorted into those for interviews and those for the survey
What stays with you.
The interviews, the sample, the numbers and the client relationship. We appear in your proposal as a named partner for the discovery phase.
Send us the brief you are working on